Our Story
David & Michael — Co-founders
Mydflower began in the lockdown of 2020, when two friends, David and Michael, set out to create a different kind of British sparkling wine. Something lighter, brighter and more refreshing, inspired by the flavours of the countryside and the changing seasons. A wine that captured the uplifting, rejuvenating feeling of being out in nature.
We’d met at university and bonded over a shared love of wine. When the world came to a standstill, we found ourselves at Graig, David's family's hill farm in the Brecon Beacons, camping in a wildflower meadow, gathering elderflowers by day and tending fermentation tanks by night.
What began as a summer experiment turned into five years of trial, error and refinement. Our ambition was to bring the character of that landscape into the glass, creating something that felt both rooted in tradition and entirely new. Somewhere along the way, a wild idea became Wild Wine.
Rooted in Wales
Deep in the Brecon Beacons, near the ancient village of Myddfai, lies Graig - a hill farm of wildflower meadows, wooded valleys, hedgerows and clear-running streams.
Myddfai has long been associated with natural healing and the legendary Physicians of Myddfai. At Graig, an ancient spring flows through the land, while the remains of a lost village lie tucked away in the valley.
There's a timeless quality to the place, a sense of being connected to the land and the natural world.
Graig gave Mydflower its beginnings, its inspiration and the site where we still make our wine today. It is also a place we feel a responsibility to protect.
A place worth looking after
Long before Mydflower began, Graig had become the focus of an ambitious programme of ecological restoration and conservation.
For more than 15 years, we’ve worked with ecologists and naturalists to understand, protect and enrich the remarkable biodiversity of our hill farm.
From wildflower meadows and woodland glades to ponds and ancient grasslands, the work is about creating the conditions in which nature can flourish.
We’ve restored flower-rich meadows, created ponds, laid hedgerows and opened woodland glades. We've restored flower-rich meadows, created ponds, laid hedgerows and opened woodland glades. In one summer alone, over 170 Greater Butterfly Orchids flowered at Graig, while our ponds have become home to dragonflies and a flourishing variety of aquatic plants.
Conservation also means safeguarding what already exists. We acquired Ivan’s Field and Ivan’s Wood to protect waxcap rich grassland from proposed development and conifer planting.
Sturgess Ecology recorded 3,054 species through the end of 2024. Continued surveys and the work of dedicated wildlife recorders have brought the count above 3,500. Each discovery helps guide how we care for Graig.
Our purpose
Mydflower grew from this landscape, and from a desire to help sustain the work taking place here.
The land provides our ingredients and inspiration. In return, we allocate 10% of Mydflower’s profits to supporting biodiversity projects, helping us continue the ecological work at Graig.
As the business grows, so does our ambition to protect and restore more of the natural world, here and beyond our own farm.
Wild Wine began as a way of celebrating the countryside. Our ambition is that it can become a way of giving ever more back.
ITV News
Join David and Michael at Graig in ITV News’ feature on the beginnings of Mydflower.
Watch our story